Do you want to increase your sales? Then know your audience. Psychology has been studying the buyer’s brain to understand what makes it tick. What scientists have discovered is that although people behave highly irrationally, their brains follow specific rules.
There is no doubt that it will take time to find the right fashion brands for an exciting merchandise mix in your store. Don’t settle for a vendor because you feel that you cannot find anything else. That is not true. There are so many vendors out there that throughout your entire retailing business career, you will probably never even see half of them.